How we’re building the AI BDC.

Follow-up tone: yes-and, curious, charismatic

Agent philosophy bans sounding like AI and the word just; follow-ups affirm, add value, and ask one real question.

SMS, voice, and email delivery hardening

Skip Telnyx SMS without 10DLC (Twilio MS fallback), grant mid-call SMS consent, Twilio voice fallback, and stop demo sends looking like real delivery.

Homepage SMS trial delivery

HQ ramp texts try Telnyx even before 10DLC lookup settles, and fall back to Twilio MS so Text our team is not a hard fail.

Ask for email before sending

If a lead asks to be emailed something and we have no address, agents ask for it, save it with update_lead_email, then send.

Admin Live page render + auth gate

/admin/live no longer crashes on a server-component onClick, and admin pages honor the DB superAdmin flag (not only SUPER_ADMIN_EMAILS).

Public dealer site

Per-rooftop site at {slug}.dealeraihq.com with theme, hero, blocks, multi-photo VDP, SRP, and SEO out of the box.

Industry-tailored templates (automotive / powersports / RV+marine), per-dealer pixels, Open Graph reflecting hero, sitemap + robots auto-generated.

AI site editor + version history

Chat dock on /site edits theme, blocks, copy, and pixels via Claude tools. One-click restore of any prior published version.

Custom domain attach

Claim apex + www. variants from Settings → Website. Live verify status, SSL via Vercel, no manual DNS hand-off.

Inventory scrape + diff

Cron-driven scrape with snapshot history, price-change tracking, time-on-lot, new + sold badges.

Lead capture + timeline

Public intake API, ADF lead email, site forms, and webchat converge on one Lead record. Onboarding and empty Live/Leads show the dealer’s copy-paste addresses.

BDC cadence engine

Policy-driven outbound text + email. Quiet hours, TCPA gating, max-touch caps, Claude-personalized copy, every send logged.

Autonomous pursuit agent

After cadence, an autonomous BDC agent takes over: scores leads, picks tactic + channel + timing per turn, and runs Andy-Elliott-style closing energy with politeness and helpful-first posture.

7-touch hard cap. Diminishing-returns aware. Sentiment-matched tone (angry → escalate, excited → strike now). text_then_call tactic for ~3× answer rate. Inventory pivots when stated unit is gone. KPI-driven self-optimization across reply rate AND cost-per-engagement.

Cost-per-outcome optimization

CPE / CPA / cost-per-show / cost-per-sale computed live from the variable-cost ledger. Pursuit agent prefers cheap-and-effective tactics, dealer sees the trend on /usage.

Every send (token, SMS segment, voice second, email) is attributed per-lead. Joining cost vs outcomes (engagement / appointment / show / sale) gives CPE which the agent steadily drives down by biasing toward winning tactics.

Cross-channel etiquette

If a lead just hit us on any channel, scheduled outbound on every other channel pauses for 30m so we never step on a live conversation.

Lifecycle stage automation

Leads auto-transition new → working on inbound, working → appointment_set on booking. BDC agent's intent map is stage-aware so a confirmed apt gets reminders, not pitches.

Proactive inventory matching

After a scrape, leads whose stated interest matches a newly arrived unit get a polite "the truck you wanted just landed" touch. 24h cooldown, two-token overlap floor.

/live operator dashboard

The wall-board: today's funnel, BDC queue, plays ranked by funnel impact, and a dealer-clock-aware ask panel.

Anonymous webchat widget

Floating chat on every public site. Knows inventory, captures leads, persists across sessions via first-party cookie. Toggle + persona in Settings.

Human chat face + embed snippet

Chat uses a real portrait instead of an AI badge. Dealers pick the face and name in Settings, and can paste one script tag on any site.

Onboarding wizard

Store details → branded site → Twilio number → email sender, all stitched. Friendly defaults; reset-to-template asks for industry first.

Usage + cost-of-service tracking

Every Anthropic / Twilio / Resend call recorded with token + cent counts, marked up by configurable margin. /usage shows per-rooftop spend + cost-per-outcome cards.

Per-dealer sender identity

Every rooftop sends from {slug}@nurture247.ai automatically. Provisioned on every login + first send so legacy and intake-only dealers are covered. Brand system mail (ops/support) and dealer send/receive share the verified nurture247.ai domain.

Inbound email reply handling + ADF ingestion

Customer replies thread to the right lead via plus-addressing. Dealers forward ADF or plain-text lead emails to {slug}+leads@nurture247.ai and they become live leads instantly.

XML and plain-text parsers cover every major CRM export format. Dedupes by email + phone so forwarding the same lead twice is safe. Kicks off BDC agent on first touch.

Cron-driven job drain

Cadence + pursuit jobs queue into pg-boss; a single Vercel cron tick pulls all due work and executes inline — no long-lived workers required.

DAI_DRY_RUN safety flag

Agent reasoning + tool calls run end-to-end and write the full audit trail; outbound network sends short-circuit to queued_demo so no real customer is paged during pilot validation.

Service-lane agent

Post-sale retention, review requests, and service reminders. Configurable delays and intervals in Settings → Agents. Every touchpoint appears on the lead timeline.

Runs on the same BDC compliance engine — quiet hours, TCPA gating, daily caps all apply. Toggle on/off per rooftop. Supports SMS + email with LLM-personalized copy per send.

Admin platform + dealer management

Super-admin control plane: aggregate live dashboard, per-rooftop drill-down, dealer groups, one-click new dealer creation, and a Y Combinator-style operations dashboard (MRR, ARR, gross margin).

Dealer groups + group permissions

Rooftops can be organized into named groups. Group users see all member dealers without a separate login per rooftop.

Post-appointment lifecycle stages

Leads now advance to Showed, No Show, or Sold. Agent detects conversational cues and auto-marks the stage; dealer can also update manually.

VDP conversion forms

Check Availability, Test Drive, and full Octane-style credit pre-qualification modals on every Vehicle Detail Page — lead captured inline, no redirect.

Pre-qual collects income, employment, SSN, and co-applicant data with FCRA disclosures. All three forms feed the lead pipeline and kick off the BDC agent.

Upload list + bulk lead import

Dealers drop a CSV (trade-in lists, conquest files, past customers) in the Upload List tab, map columns, set a per-lead cost, and instruct the agent on how to work the list.

Stripe checkout + metered invoicing

Pricing plans wired to Stripe checkout, customer portal, and webhook reconciliation. Dealers can subscribe, upgrade, and manage payment method without contacting support.

Online deal builder

Shoppers configure a real deal on the VDP — cash, finance, or lease terms, trade-in, financing path, and a pickup or delivery time — before ever talking to a human.

Every submission lands on the lead timeline as a structured deal, not a form dump: vehicle, monthly estimate, trade, financing intent, and requested appointment, all in one card the desk can act on immediately.

AI voice agent — inbound + outbound

One AI agent answers every inbound call and places outbound calls, with full lead context: what the shopper texted, emailed, and said on prior calls. Dealer-tunable voice, name, speaking pace, and patience.

Realtime bridge on Fly.io with echo gating, barge-in protection, and one-question-at-a-time conversation discipline. Every call is transcribed, analyzed post-call, and written back to the lead's stage and shared memory.

Carrier-grade telephony

Telnyx-first voice + SMS with per-dealer numbers, A2P registration, signature-verified webhooks, and Twilio as automatic fallback.

Cross-channel shopper memory

Voice, text, and email agents share one durable memory per lead — budget, trade-in, decision-makers, callback preferences. The phone agent never re-asks what the shopper already texted.

Meet your agent during onboarding

New owners become the first lead and start a consented text, email, and AI call sequence, experiencing the same cross-channel conversation their customers will receive.

Prepaid AI credits + balance alerts

Stripe-backed credit packs, self-provisioning price catalog, admin credit grants, and automatic low-balance / exhausted email alerts.

Per-lead AI budget

A dealer-set budget (default $2/lead) the agents respect across the pool — AI effort concentrates where it converts instead of burning evenly.

First-party outcome capture

Showed, no-show, sold, and gross captured on every lead — the ground truth that powers GP estimates on /live and trains what the agents do next.

Agent simulator

Watch the production BDC brain sell against AI customer personas — hidden facts to uncover, a live transcript, and a graded report card with coaching notes after every run.

SMS presets from real failure modes plus a Voice tab with prospective phone callers (inbound + outbound callback). Personas adapt to your vertical; coaching lessons stay scoped to your store. Fully sandboxed — nothing texts or dials.

Simulator — voice channel

Voice tab on OpenAI Realtime 2.1 (same model as live phone) with spoken listen-back, mid-call inject + director notes, and live coaching that adapts the next turn.

Dealer situations (training memory)

Save when→do situations from Simulator runs or by hand — injected into SMS, pursuit, and phone agents for that rooftop only.

Research & blog hubs

Citation-backed library on /research — evidence reviews plus AI CRM explainers (learning the business, credits, booking, after-hours). Old /blog URLs 301 here. Schema links each piece back to the homepage.

First-party site analytics

One pixel tag on your website — visitors, sources, and vehicle page views resolved to your actual inventory units. Hosted DealerAI sites ship with it pre-installed.

No GA required: the pixel is first-party, cookie-less, and inventory-aware — a VDP view becomes a row against the real unit, so the Analytics page ranks your lot by web attention and links straight to each unit's interested shoppers.

Brand voice scan

We read your website's copy and teach your AI agents to sound like your store — tone, taglines, what you lead with — injected into every conversation.

Runs automatically during onboarding when you enter your website URL, re-scannable anytime from Analytics. The extracted profile (voice summary, tone, value props, phrases to avoid) rides along in the BDC context so texts and emails read like your store wrote them.

Meta ads, inventory-based

A dedicated Marketing page: live vehicle catalog feed for Advantage+ ads, lead-ads intake status, and an ad-copy generator that writes creative from real units in your brand voice.

The catalog feed keeps Meta in sync with the lot (sold units drop out automatically), lead-form submits become worked leads in under a minute, and the creative generator turns any in-stock unit into Facebook-ready copy with targeting suggestions.

Omnichannel manual campaigns

Your override lever: segment your leads, pick sales or service, and send over text, email, AI phone calls, or any mix — write it yourself or describe the goal and the AI drafts it in your brand voice.

Audiences come from the campaign builder's filters or straight from a selection on the Leads/Lists pages. {firstName} personalizes every message; on voice, the body becomes the phone agent's call brief and calls roll out paced, each one context-aware. Every touch still clears the same consent, quiet-hours, and cap checks the agents obey — the results card shows delivered vs. compliance-held so you can see the guardrails working.

Segment & hand off from the leads pages

Filter and multi-select on Leads and Lists, then push the segment into a campaign or hand it to the AI with one instruction — it works each lead individually.

The 'Hand to AI' action queues one agent run per lead with your instruction as its top-priority goal, staggered so outreach never looks like a blast. Same per-lead budget, same compliance gate as every other agent touch.

Voice agent word blacklist

Words and phrases your phone agent must never say — 'just' is banned by default (minimizer words weaken every sentence). Add your own in Settings.

The list rides to the realtime voice bridge on every call and renders as a hard ban with rephrase guidance ('just checking in' → 'wanted to check in'), so the agent's language stays sharp on openers, closers, and everything between.

Inventory CSV import

Upload a DMS or spreadsheet CSV to put units on the lot in minutes — VIN optional, stock # and hours supported for powersports. No scrape host required.

Available on Inventory and in onboarding. Rows upsert by VIN or synthetic stk:/csv: ids, matching the scrape path so later website syncs don't duplicate.

Go-live readiness gates

Onboarding won't call you live if SMS would silently queue as demos or the lot is empty — checklist with required inventory + live sending, limited-mode ack, and a banner on /live until fixed.

Surfaces dry-run, missing sender, ramp vs production A2P, and unit count. Escape hatch remains, but it's explicit limited mode — not a silent false green.

KPI Report

Classic BDC scorecard for the rooftop — letter grade, response time, interaction/contact rates, appointment set/show/sold, engagements per lead, follow-up duration.

Call recording playback

AI calls are dual-channel recorded; audio is pinned to durable storage and playable on the lead timeline — Listen right from the call card.

TeXML/TwiML <Start><Recording> before the Media Stream, carrier callbacks copy MP3 into Vercel Blob (Telnyx URLs expire ~10 minutes), CallLog.recordingUrl surfaces an <audio> player on /leads.

Agent inventory links + full specs

Agents look up full unit dimensions (colors, hours, body/drivetrain metadata). Setting chooses whether listing links go to the scraped dealer website or your Dealer AI HQ /v/{vin} page.

Professional brand system

Marketing, Live, admin, and app chrome restyled end-to-end to a Lightfield-like system: cool gray canvas, white cards, no mascot/face, no orange wash, quiet status marks — built for operators.

Public story: AI BDC + inventory

Homepage, keyword landings, beta, legal intros, and roadmap reframed around the AI BDC that answers from live inventory (text, email, voice) — full OS suite no longer the pitch.

Nurture247 brand (dual domain)

Customer-facing rebrand to Nurture247 on nurture247.ai while telephony, A2P, dealer subdomains, and webhooks stay on dealeraihq.com. Product + dealer mail now send via Resend on nurture247.ai.

Brand finalize: Nurture247

Renamed from Nurture365 to Nurture247 / nurture247.ai — Syne + mono wordmark, 24/7 clock logomark, dual-domain proxy defaults updated.

In-app chrome: BDC-only nav

Dealer sidebar slimmed to Floor / Outreach / Account — Website, Marketing, Analytics, Map, and KPIs off the rail. Settings tabs reordered around BDC agent + channels; Lightfield-quiet white shell.

Email login via 6-digit OTP

Login emails a one-time 6-digit code (Resend) instead of a magic link; Google OAuth origins checklist documented for dealeraihq.com + nurture247.ai.

Lightfield-style marketing homepage

Homepage rebuilt around a scored lead pipeline mock, insight-driven copy, white canvas, and floating product UI — Lightfield-adjacent vibe with BDC + inventory story.

AI CRM homepage + Lightfield desk

Public site reframed as the #1 AI CRM for powersports. Lead detail, pipeline, queue, and shared app chrome restyled to the same white Lightfield desk as Live.

Lightfield desk: list + inspector + Knowledge

Leads is a scored list with a why-this-lead inspector. Knowledge and Chats sit on the rail. Nav is Work / Book / Brain / Send with soft selection.

Inventory demand view

Open any unit and see every shopper circling it, scored by recency and intent — plus mark-as-sold with gross profit and turn-time tracking per unit.

The lead page flipped around the vehicle: pinned shoppers and keyword-matched conversations ranked so the desk knows who to call first when a unit needs to move. Marking a unit sold logs sale price and all-in cost, freezes days-on-lot, and feeds the Turn & profit strip — units sold, total and average gross, and average turn time from first-seen to sold.

Facebook lead ads intake

Lead-gen webhook wired: a Facebook lead-ad submission becomes a worked lead — deduped, on cadence, first AI touch fired — while the shopper is still scrolling.

Any-business workspace + desk sand-down

Signup and onboarding accept any business type (powersports first, plus services and Other). Catalog is required only for vehicle verticals. Auth, setup, and desk headers sanded to the Lightfield CRM system — no red CTAs, no rooftop/BDC leftovers in chrome.

Operator Copilot desk

Chats promoted to Copilot — top of Work nav, full-page desk, and FAB renamed so talking to the AI feels always-on, not buried under Brain.

Customer profiles

Unique people are automatically resolved across sales leads and service leads into a single Customer record per rooftop, with a unified activity feed, stats, and AI spend.

Match logic deduplicates on normalized email + phone. The /customers tab gives operators a person-centric view of the pipeline on top of the lead-level agent work.

Campaign cadences, reply rate, and sent-recently exclusions

Campaigns can be a designed multi-step cadence, not only a one-off blast. Reply rate sits on the audience you pick and on every past send, and you can exclude people contacted today, yesterday, or in the last 3–30 days.

Each cadence step is text, email, or voice with a delay (now through a week). Immediate SMS/email go out as a human send; later steps queue and still hit consent, quiet hours, and caps. The builder shows 30-day reply rate on the live segment so you can see what the list has been doing before you launch.

Homepage is the AI CRM — Powersports is a tab

nurture247.ai leads as the #1 AI CRM for any business: voice, SMS, email, AI receptionist, appointment booking, and follow-up. The previous powersports homepage lives at /powersports in the top nav.

Onboarding asks the business goal and what you sell

Setup captures what to optimize for (receptionist, booking, follow-up) and whether you sell vehicles, products, services, or none yet — so Inventory vs Products vs Services is labeled correctly and catalog is required only for vehicle inventory.

Plain letterhead email + hosted dealer logo

Outbound email is a note with the dealer logo on top — same words as the text, no marketing layout. Uploaded logos serve at /s/{slug}/logo so inboxes can actually fetch them.

247 lockup is an Apple-blue message bubble

The wordmark, favicon, and share cards use a chat-bubble 247 in iOS blue instead of the green square.

Homepage written like a person

Cut the #1 ranking talk and the key-takeaways cadence. The homepage now says what happens: answer, follow up, book — without puff.

Onboarding learns the business

Setup chat can take a website or a photo and come back with a short read. Brand voice still lands on the agent from the same scan.

Credits explained as a balance

Homepage, Billing, and Usage say the same thing: one pile for sends; inbound still works when it's empty.

Lead details: contact rail above the thread on mobile

Phone layout puts score, contact, and vehicle above the conversation so you see who it is before scrolling the timeline. Desktop stays conversation left, rail right.

Powersports page with its own story

/powersports is no longer a homepage clone — trail photography, units on the floor, and a booking-first H1.

Research library to twenty pieces

All writing lives on /research. Old /blog URLs redirect there. Article images resolve at /opengraph-image.

Powersports plans run from $299 to $1,499

Starter / Growth / Pro are $299 / $799 / $1,499 with $150 / $400 / $750 in credits. When the pile is gone, you buy a pack. Inbound still answers.

Google sign-in hands off once

A new Google user confirms the business details and continues to setup without seeing a second Google login.

Homepage hero is a carved-out shop floor

The 5pm group sits on the wash as a PNG cutout, not a boxed photo. Homepage copy dropped the tour-guide lines.

A person's funnel is one path

Home and the lead page share the same path: New → Replied → Booked → Shown → Sold. Home shows today's counts. The lead page marks where that person is.

Live home is who needs you

The default /live home is a Jobber-style desk: new leads, booked, replies, credits, then who is on the book and who to follow up. The old wallboard is Advanced.

One calm visual system across the app

The simple Home desk now sets the language for dense and detail pages too: one header hierarchy, gray canvas, quiet white surfaces, compact workload numbers, and the AI next move first on mobile.

Homepage hero for busy local operators

A warm, original barbershop scene shows the promise clearly: keep serving the person in front of you while every call still gets answered.

Homepage pricing, color, and motion

The homepage shows Starter / Growth / Pro with monthly price and included credits. Lower sections pick up the blue wash; cards rise in as you scroll.

Lead Call / Text / Email are AI vs Manual menus

Each channel on lead details is a dropdown: AI drafts and sends (or places an AI call); Manual opens the composer or bridges a desk call.

Inbound texts get an immediate AI reply

Replying to a lead who just texted no longer waits on the recent-outbound cooldown. inbound_reply intent flows into SMS/email sends.

Homepage: enter-your-site agent launch in blue

Marketing home borrows Gojiberry’s setup philosophy — website URL → agent learns the shop — with a blue atmospheric hero, numbered chrome, and a featured pricing split.

Homepage: text our team product demo

Visitors enter a phone number, consent, and get a real SMS from the Nurture247 team rooftop. Replies hit the live BDC agent — the product demo is the product.

Powersports: text our team + demo lot

/powersports mirrors the homepage SMS trial on a dedicated Nurture247 Powersports rooftop with a dealeraihq site and seeded inventory so dealers can ask about real units.

Start free → login + 3-day trial paywall

Marketing Start free CTAs go to /login. New accounts hit billing with a clear 3-day Stripe trial (card required); unpaid workspaces stay on the paywall until active or trialing.

Legal entity → Nurture AI, LLC

Footer, Terms, Privacy, and public mailto/powered-by links use Nurture AI, LLC and nurture247.ai — dealeraihq.com stays infra-only for hosted rooftops.

Mobile logo + live demo link guard

App header keeps the wordmark top-left on mobile (drawer no longer doubles it). Public /live-example sends desk deep-links to /login instead of mock lead 404s.

Blue 247 chat mark in compact chrome

Standalone BrandChatMark accents the collapsed sidebar, Start-for-free CTA, live demo badge, and SMS trial success — light brand flair without repeating the full wordmark.

SMS keeps Telnyx From (no Twilio number hop)

When Telnyx is the chosen outbound identity, failed/10DLC SMS no longer falls back to a Twilio Messaging Service that can rotate a different long code — voice and text stay on the same DID.